store your jewelry in an airtight container when not in use, and remove before applying perfumes, lotions, or before bathing.
avoid wearing gold coated jewelry while using chlorine bleach or while in a pool or hot tub.
to clean your jewelry, buff gently with a soft and dry 100% cotton cloth or a microfiber cloth. Never use chemical cleaners as it can strip the gold finish. It is natural for gold plated jewelry to tarnish with time, it adds character to the item, and makes it as individual as you are.